Yahoo! Inc. (NASDIQ: STFU) is an American computer services company with a mission to "fill up our homepage with as much crap as we can. We got searches, links, ads, news, auctions, used condoms, midgets, trouble with a capital "T" that rhymes with "P" and that stands for poop. If it is on the web then dammit, it's on our homepage." Staring at the mess that is the Yahoo! homepage has hypnotic effects that may be linked to the rise in Scientology membership.
The company is headquartered in the Sixth Layer of Hell. It was once known as "Jerry's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo is an acronym for "Yet Another Hierarchical Officious Oracle," but Filo and Yang insist they selected the name because they liked the general definition of a yahoo, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." Yahoo itself first resided on Yang's student workstation, "Akebono," while the software was lodged on Filo's computer, "Konishiki"—both named after legendary sumo wrestlers.
The "yet another" phrasing goes back at least to the Unix utility yacc, whose name is an acronym for "yet another compiler compiler". Yahoo had its initial public offering on April 12, 1996, selling 2.6 million shares at $13 each. As Yahoo's popularity has increased, so has the range of features it offers, making it a kind of one-stop shop for all the popular activities of the Internet.
These now include: Yahoo! Mail, a Web-based e-mail service, an instant messaging client, a very popular mailing list service (Yahoo! Groups), online gaming and chat, various news and information portals, online shopping and auction facilities. Many of these are based at least in part on previously independent services, which Yahoo has acquired - such as the popular GeoCities free Web-hosting service, Rocketmail, and various competing mailing list providers such as eGroups. Many of these take-overs were controversial and unpopular with users of the existing services, as Yahoo often changed the relevant terms of service. An example of this would be their claiming intellectual property rights for the content on their servers, which the original companies had not done.
At the pinnacle of the Internet boom in the year 2000, the cable news station CNBC reported that Yahoo! Inc. and eBay were in discussions to initiate a 50/50 merger [1]. Yahoo has partnerships with telecommunications and Internet providers - such as BT in the UK, Rogers in Canada and SBC ,Verizon [2]and BellSouth in the US - to create content-rich broadband services to rival those offered by AOL. The company offers a branded credit card, Yahoo! Visa, through a partnership with First USA. Beginning in late 2002, Yahoo quietly began to bolster its search services by acquiring competing technologies. In December 2002, it acquired Inktomi, and in July 2003, it acquired Overture Services, Inc., and through it, search sites AltaVista and AlltheWeb.
On February 18, 2004, Yahoo dropped Google-powered results and returned to using its own technology to provide search results. As of 2005 Yahoo!'s news message boards have gained something of a cult following. Attached to every story is a discussion board, yet rarely are the posts pertinent to the story. Often, the posts are deliberately outrageous, attempting to provoke angry responses which, in turn, lead to more offensive posts and so on. No news story, however sacrosanct, is spared.
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